Fairvilla prides itself on fostering a true family environment and would like you to meet some of our closest relatives:
Wade Ulrich is Fairvilla’s current Chief Executive Officer and has been with Fairvilla since “nearly the beginning.” Over his nearly 30 year Fairvilla career, Wade has held a variety of roles including purchaser, store manager and chief operating officer to name a few. His determination, focus and professionalism make him one of the most important members of the Fairvilla family.
Wade Ulrich
CEO, Chief Executive Officer
Email: Wade@Fairvilla.com
“The only constant in life is change”
– Heraclitus
Debra Peterson
Director of
Procurement and Marketing
Email: Debra@Fairvilla.com
“Don’t let the plans get in the way of the journey.”
– Uncle Iroh
Debra has been a proud member of the Fairvilla family for a really long time! First hired in 1995, she continues today working in both purchasing and marketing. Her teammates have affectionately dubbed her “office mom” and she thrives on the ever-changing, always-entertaining Fairvilla work day. Debra is a lover of nature and thoroughly enjoys traveling with her husband Chad and cuddling with her Chihuahua Timon!
Jacques has also been part of the Fairvilla family for more than a decade! His outgoing, playful nature makes him a favorite of employees and customers alike. He loves embracing the adventures that working for Fairvilla offers every daily, oftentimes with a (bad) joke. One of his Fairvilla highlights is the satisfaction in seeing an idea come to life.
Jacques Maurice
Management Consultant
Email: Jacques@Fairvilla.com
“If they don’t find you handsome,
they might as well find you handy” -Red Green
Kara Liburd
Sanford Store Manager
Email: Kara@Fairvilla.com
“Fight for the things that you care about, but do it in a way
that will lead others to join you.” – RBG
This is Kara’s third Fairvilla location in which she has held a management position! More than a manager…she’s a spunky individual with a fun approach to leadership. Luckily for us, she delights in the freedom to express her individuality and creativity while still maintaining her professional demeanor. At home, she enjoys spending quality time with her family, which includes her wife, daughter, son and of course, her fur babies.
Erica has spent more than decade enjoying the new experiences Fairvilla brings her every day. Her staff lovingly calls her “Rock Star” and we couldn’t agree more. When not at Fairvilla, Erica loves to travel, spend time with friends and enjoy outdoor excursions the great state of Florida has to offer. And if you’re looking to please her palate: the spicier the better, please!
Erica Ulrich
Cape Canaveral Store Manager
Email: Erica@Fairvilla.com
“I’m your Huckleberry” – Val Kilmer as Doc Holliday
Lauren Casey
Kissimmee Store Manager
Email: Lauren@Fairvilla.com
“I was within and without, simultaneously enchanted
and repelled by the inexhaustible variety of life.”
-F. Scott Fitzgerald, The Great Gatsby
In just a few years, Lauren excelled as part of the flagship Megastore management team and now is the store manager for Fairvilla’s Sexy Things at Secrets Hideaway! She is funny, has great business acumen and excels at taking her team to the next level while making sure that every Fairvilla guest has the very best experience possible.
Sierra brings a breadth of retail experience to Fairvilla. Since 2017, she has shared her expertise at Fairvilla Megastore, Fairvilla pop-up store events, and now as the store manager at I-Drive. Her design esthetic, creativity and general sense of style make her a unique and invaluable asset to the Fairvilla Family! She, along with her team, offer an inviting and educational atmosphere to this tourist-central Fairvilla location!
Sierra Montague
International Drive Store Manager
Email: Sierra@Fairvilla.com
“Fill your heart with what’s important and be done with all the rest.”
– Jordan Dreyer The Last Lost Continent
Wade Ulrich is Fairvilla’s current Chief Executive Officer and has been with Fairvilla since “nearly the beginning.” Over his nearly 30 year Fairvilla career, Wade has held a variety of roles including purchaser, store manager and chief operating officer to name a few. His determination, focus and professionalism make him one of the most important members of the Fairvilla family.
Wade Ulrich
CEO, Chief Executive Officer
Email: Wade@Fairvilla.com
“The only constant in life is change”
– Heraclitus
Debra has been a proud member of the Fairvilla family for a really long time! First hired in 1995, she continues today working in both purchasing and marketing. Her teammates have affectionately dubbed her “office mom” and she thrives on the ever-changing, always-entertaining Fairvilla work day. Debra is a lover of nature and thoroughly enjoys traveling with her husband Chad and cuddling with her Chihuahua Timon!
Debra Peterson
Director of
Procurement and Marketing
Email: Debra@Fairvilla.com
“Don’t let the plans get in the way of the journey.”
– Uncle Iroh
Jacques has also been part of the Fairvilla family for more than a decade! His outgoing, playful nature makes him a favorite of employees and customers alike. He loves embracing the adventures that working for Fairvilla offers every daily, oftentimes with a (bad) joke. One of his Fairvilla highlights is the satisfaction in seeing an idea come to life.
Jacques Maurice
Management Consultant
Email: Jacques@Fairvilla.com
“If they don’t find you handsome,
they might as well find you handy” -Red Green
This is Kara’s third Fairvilla location in which she has held a management position! More than a manager…she’s a spunky individual with a fun approach to leadership. Luckily for us, she delights in the freedom to express her individuality and creativity while still maintaining her professional demeanor. At home, she enjoys spending quality time with her family, which includes her wife, daughter, son and of course, her fur babies.
Kara Liburd
Sanford Store Manager
Email: Kara@Fairvilla.com
“Fight for the things that you care about, but do it in a way
that will lead others to join you.” – RBG
Erica has spent more than decade enjoying the new experiences Fairvilla brings her every day. Her staff lovingly calls her “Rock Star” and we couldn’t agree more. When not at Fairvilla, Erica loves to travel, spend time with friends and enjoy outdoor excursions the great state of Florida has to offer. And if you’re looking to please her palate: the spicier the better, please!
Erica Ulrich
Cape Canaveral Store Manager
Email: Erica@Fairvilla.com
“I’m your Huckleberry” – Val Kilmer as Doc Holliday
Domenique, or as we call her, Dom, has been with Fairvilla since 2011, starting on the front lines as a Product Consultant and working her way up to Store Manager at our Key West location. Her love and involvement in this industry and the people who work in it, meshed with her sincere interest in our customers education and fulfillment makes her an invaluable part of the team. Plus she has a really rad Magic Wand tattoo.
Domenique Kane
Key West Store Manager
Email: Dom@Fairvilla.com
“Beginnings are usually scary, endings are usually sad,
but it’s what’s in the middle that counts.
So when you find yourself at the beginning, just give hope
a chance to float up. And it will.” – Sandra Bullock as Birdie Pruitt
In just a few years, Lauren excelled as part of the flagship Megastore management team and now is the store manager for Fairvilla’s Sexy Things at Secrets Hideaway! She is funny, has great business acumen and excels at taking her team to the next level while making sure that every Fairvilla guest has the very best experience possible.
Lauren Casey
Kissimmee Store Manager
Email: Lauren@Fairvilla.com
“I was within and without, simultaneously enchanted
and repelled by the inexhaustible variety of life.”
-F. Scott Fitzgerald, The Great Gatsby
Sierra brings a breadth of retail experience to Fairvilla. Since 2017, she has shared her expertise at Fairvilla Megastore, Fairvilla pop-up store events, and now as the store manager at I-Drive. Her design esthetic, creativity and general sense of style make her a unique and invaluable asset to the Fairvilla Family! She, along with her team, offer an inviting and educational atmosphere to this tourist-central Fairvilla location!
Sierra Montague
International Drive Store Manager
Email: Sierra@Fairvilla.com
“Fill your heart with what’s important and be done with all the rest.”
– Jordan Dreyer The Last Lost Continent